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Fred Herzog: Modern Color

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By taking color rather than black and white photographs, he made his street scenes seem much more modern. This monograph brings together more than 230 recordings, many of which have never been reproduced before, and also includes contributions from celebrated authors such as David Campany and Hans-Michael Koetzle. Despite slight shifts in social, cultural and technological parameters, the world now looks much the same as it did in the ’60s and ’70s. Fred Herzog is known for his unusual use of colour in the 50s and 60s, when art photography was almost exclusively associated with black and white imagery.

The real pioneer of the medium seems to change depending on whom you ask (most people, perhaps rightly, would say William Eggleston) but let’s allow some space for another name: Fred Herzog. Fred Herzog is best known for his unusual use of color photography in the 1950s and 1960s, a time when art photography was almost exclusively associated with black-and-white imagery. What was striking to Herzog at this time was that he was beginning to identify a genre that had perhaps not yet found its definition: street photography. This book brings together more than 230 images, many of which have never been reproduced before, and includes essays composed by respected authors David Campany and Hans-Michael Koetzle.

Fred Herzog is known for his unusual use of colour in the fifties and sixties, a time when art photography was almost exclusively associated with black and white imagery. Fred Herzog is best known for his unusual use of color in the 1950s and 1960s, a time when fine art photography was almost exclusively associated with black and white shots. For more than 50 years, the Canadian photographer worked almost exclusively with Kodachrome slide film, and it is only in the past decade that technological advances have enabled him to produce archival pigment prints that match the extraordinary color and intensity of Kodachrome slides. Until that point, so few photographers had taken up the idea of simply touring the everyday streets and capturing what they saw.

For over fifty years, the Canadian photographer exclusively used Kodachrome slide film, and only in the last decade have advances in technology enabled the production of archival pigment prints that faithfully match the remarkable color and vibrancy of the Kodachrome slides. Digital inkjet printing has enabled Herzog to finally satisfactorily make prints from his slides and exhibit his important early color street photography. There’s defiance in the work of Herzog, whose images focused largely on the working class of Vancouver, Canada. In this respect, his photographs can be seen as a prototype for the New Color photographers of the 1970s.In this respect, his photographs can be seen as an early indication of the "New Color" photographers of the seventies. They come from that process of walking and that intuitive, deductive reasoning of where to be and how to take a picture when you’re there,” said Andy Sylvester, owner of the Equinox Gallery in Vancouver. In his spare time, he walked the streets of Vancouver with his camera taking photographs of people, buildings and whatever scenes caught his eye.

This book brings together over 230 images, many never before reproduced, and features essays by acclaimed authors David Campany, Hans-Michael Koetzle and artist Jeff Wall. By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions.However, technology only allowed him to make archival pigment prints that match the color and intensity of the Kodachrome slide in the past decade.

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